Branding, Packaging, Illustration
The sight of a fisherman on the river in the evening was the inspiration for the project. Fly fishing is thought of as a peaceful past time but is usually associated with older generations. Spinner Fall was created to combine the traditional aspects of the sport with a modern feel. The outfitter gets its name from one of the stages of an insect called a spinner. A Spinner Fall is when mayflies and stoneflies have laid their eggs and descend from the trees. Attention to the detail plays a major part in the project as it would in the avid fly fisherman's life.