Run Josh Run
Run Josh Run is a 24 hour running fundraiser primarily focusing on building wells in Kenyan communities.
The idea of runners "joshing" or bantering back and forth is the inspiration for the new brand and the posters. The copy on the posters was chosen because of their double meanings. The copy could either be yelled at a runner for inspiration or be read as how the wells will help the communities.
Client — Engineers Without Borders,
Design — Sam Vogel