Branding, Packaging, Illustration
Ding Coffee Co.
There are mornings when a person can't wake up and isn't ready for the first round of the day. A hard hitting coffee is the answer to that problem. Ding Coffee is named for the starting bell of both the day and a boxing match. People tend to drink coffee to feel energized in the morning or get a pick me up in the afternoon. The concept of having a hard hitting coffee and the starting bell helped link coffee and boxing which was carried through out each item with the use of silhouetted punches.